Keep it simple. Every family needs to have a simple college planning process that allows you to find the right college, for the right reasons, and at the right process. Our process comes after decades of working with clients. Obviously we focus on helping parents reduce out of pocket cost when paying for college so our process begins with cost in mind but we incorporate all aspects of college planning. If you want to find scholarships, grants, favorable loans, and or work study you have to apply to the right college. 1. Understand the colleges are businesses. 2. What are YOU expected to pay if school starts tomorrow? 3. How can you reduce that expected amount? 4. Create a well balanced list 5. Don’t go at it alone. What you don’t know can cost you in time, money, and stress.